Transforming Events - Cultivating Lasting Donor Relationships

Jul 8

1 min read

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CFRE credited series Greater Giving From Transactional to Transformational — ALWAYS FUN WORKING WITH OUR PARTNERS AT GREATER GIVING

Kilbreath Events recently joined Taylor Glover, and the team from Greater Giving, in their CFRE credited webinar series, on a topic we are passionate about – Transforming events from transactional to transformational.

Julianne Read and one of our longtime clients, Malcolm Nelson (Principal at St. Therese Catholic Academy), shared how changing programming and follow up has moved the overall fundraising needle, increasing donor engagement and ultimately raising more dollars over time.

If you missed this session, you can find it here - http://bit.ly/4nggHG6. Click here (hyperlink to website) for the key takeaways and session summary!

Here were the key takeaways:

Transforming Donor Relationships: Transforming donor relationships from transactional (event only) to transformational (getting that second gift!) is crucial for fostering long-lasting connections and maximizing donor engagement.

Mission-Driven Event Experiences: Creating mission-driven event experiences that emotionally connect donors to the cause can significantly enhance fundraising outcomes.

Year-Round Donor Engagement: Implementing a year-round donor engagement plan and strategic communication utilizing your event content is essential for maximizing engagement.

Simplifying Auction Process: Simplifying the auction/fundraising event process, reducing costs, and creating a relaxed event atmosphere can lead to increased revenue and donor participation.

Transparent Donor Communication: Clear and transparent messaging, donor-centric language, and continuous communication effectively convey the mission and impact of donations.

Leveraging Donor Data: Leveraging donor data for future event planning, targeted communications, and supporting campaigns builds trust and enhances engagement - especially when you tie back to the shared event experience.

Professional Fundraising Host Strategies: Professional fundraising hosts who can read the room's energy and adjust strategies accordingly contribute to the success of fundraising events.