Julianne Read
Let’s be real: Fundraisers didn’t get into nonprofit work to manage catering orders or chase down AV techs. They’re here to build relationships, tell powerful stories, and raise money for causes that matter. But too often, they’re stuck planning events—and hating every minute of it.
At AFP ICON in Seattle, the session “An Eventful Discussion” tackled this head-on. A powerhouse panel—Emily Newberry, Samantha Swaim, Mike Wilkinson, and Jennifer McNulty—shared what’s working, what’s not, and how to make events less painful and more profitable.
Here’s what stood out:
Paddle Raises Are Pure Gold
Forget the silent auction table, please. Paddle raises are where the money lives. One panelist called them the “big bucket of gold”—and they weren’t wrong.
Want to supercharge it? Secure a major gift in advance—and create a match at different levels. It’s a smart way to build momentum and inspire giving in the room.
Auctions: Time for a Rethink
Silent auctions, and even some live ones are starting to feel…tired. Some orgs are moving them online and using event night to focus on storytelling and connection. It’s less transactional, more transformational. Or host something completely different – a bingo or trivia night with a paddle raise? Absolutely!
It’s Not All On Our Fundraiser Friends
One of the most refreshing takeaways: event success isn’t just on the fundraiser. It’s a team sport. Your Board and Volunteers need to show up. And, they can do that when given specific direction. Use their networks. Lighten your load.
Shorter Is Smarter
Long programs are out. Everyone agreed: keep it tight. Guests appreciate a well-paced evening that ends on time. Want to keep the vibe going? Add an optional after-party. Let people choose their own adventure.
The Bottom Line, To Increase YOUR Bottom Line
Fundraisers hate events—not because they don’t believe in them, but because they’re doing too much. The logistics, the pressure, the endless to-do list—it’s exhausting.
But it doesn’t have to be that way.
Let fundraisers focus on fundraising. Let planners handle the planning. And let events do what they’re meant to do: bring people together, tell your story, and raise serious money.
